Ford Motors
A vehicle launch cut for paid social, not trimmed down to it.
What it was
Paid social creative for a vehicle launch, built from the shoot outwards. The hero film and the social cuts were storyboarded together, so the vertical versions were shot for rather than cropped out of the landscape master.
- Brand
- Ford Motors
- Year
- 2022
- Sector
- Automotive
- Lane
- Performance video
How it was made
The brief
An automotive launch arrives with a locked hero film and a long list of things legal will not let you say. The first pass maps what can vary - opening frame, on-screen line, order of sequence - against what cannot.
The rig
Vertical framing marked on the monitor at the shoot. Every hero setup was covered twice, once for the 16:9 master and once for a 9:16 that stands up on its own rather than surviving a crop.
The system
The angle is the unit. Each one is a separate argument for the same vehicle - the drive, the interior, the specification, the price - and each is built out into a full format set rather than a single cut.
The pass
Compliance line, model-year disclaimer, plate treatment and grade are checked on every deliverable, on a phone, at the size it will actually be watched.
Same rig, every account, every working day.
Every angle in flight moves every working day. Something you can look at, not a status update. If we miss a day, you don't pay for it.